The digital revolution has started to impact the mobility sector and allows for completely new mobility services and solutions. Digitalisation enables new comprehensive services in the mobility sector, and promotes transparency, security and easy-to-use applications. Data is readily available and can be generated and exchanged nearly anywhere at any time. Smartphones, which employ location technologies, are in widespread use, and data is generated by man and machine. There is the possibility to access this mobility-based information, which opens up unexpected potential to tailor the product and service portfolio of established companies to their customers’ needs. But even industry outsiders such as IT companies and startups enter the transport and mobility market with innovative offers, services, and business models.
InnoZ is observing the dynamics of digitalisation in the mobility field and assisting in the development of corresponding digital solutions and IT platforms (B2B and B2C). These platforms focus on integration of information, navigation, booking, ticketing, as well as billing and clearing. Our approach to designing new mobility concepts and increasing their efficiency and profitability includes big data applications, tracking tools, and management dashboards, as well as client-based information systems. With the help of usability tests, assessments of user acceptance, participatory demand analysis and co-creation that includes manufacturers and diverse stakeholders, we create user-friendly services.