The global scootersharing business has undergone rapid developments since its introduction in 2012. Starting in San Francisco, the idea has spread to many cities and has been a success story. Especially in 2016 and 2017, many new actors have entered the market. The establishment of a third column of shared mobility - besides car- and bikesharing - is becoming more prominent.
In celebration of 50 years of German-Israeli friendship, the Innovation Centre for Mobility and Societal Change would like to announce a highlight event, the Future Mobility Camp on September 3rd at InnoZ on our Platform electricMobility.
New mobility services enter the rapidly changing and dynamic market, which in turn grows more and more complex. In order to stay competitive and ahead of the different players knowing the relevant target groups becomes crucial, especially in the context of business development. InnoZ’s mobility archetypes expand our clients’ knowledge about their (potential) users and allow for tailored modification of services and products.